About us

two people in suits with arms crossed

A word from the designers

PSIR was born in 2018 when Matthew and Gary, two longtime friends, raised the issue of mounts and traditional wooden glasses from the market.

Indeed, we noticed that they were all missing some very important aspects: adjustable sleeves, an opening of the straps, resistance thanks to the walnut and many other secrets! So we decided to bring together all the best in our wooden frames .
From the start, our first creations of wooden PSIR glasses were a small success with opticians but also with great eyewear manufacturers renowned for their knowledge, experience and know-how!
We then decided to invest 200% ( 100% each ) in this beautiful project . From many stores , initially local, trusted us, then multiple events made us meet new partners in France → we are aiming at more than 700 national and international resellers by the end 2021.

Thus PSIR develops every day new creations and develops new patented technologies with the aim of improving both style and also the technique of wooden glasses while improving our way of consuming.

 psir logo wooden glasses

Our values ​​

Wanting to share moral and ethical values, we have created a brand whose goal is to upset the codes of the lunetterie by offering a product that suits everyone and that is easy to appropriate .
A real symbol synonymous with nature in which anyone can recognize themselves.

P artage : PSIR cares about the value of sharing, sharing means committing to others and giving the best of yourself. PSIR shares both its creations but also an art of living differently and standing out thanks to our unique and original collections
S atisfaction : The satisfaction of our private customers as well as professionals is essential. The entire PSIR team is attentive to the requests of each of you to be as close as possible to your needs and requests.
I nnovation : Because we never stop renewing ourselves and bringing the best to each of our collections, we want to innovate all the time and offer unusual and unique products.
R espect : Everyone has the right to respect, and it is by starting with a relationship of trust and respect that everyone can blossom. The same goes for PSIR, where respect is essential for our customers, our employees but also for all the players who make PSIR the company it is today.


The brand PSIR was born of itself.



The PSIR team


 person in profile wearing shirt
Sylvain - Communication officer

For successful communication of a brand of glasses , one thing is certain, we must see clearly!



 front man wearing glasses
Jean- Christophe - Sales Manager
Ile de France sector

Admire the Eiffel Tower with beautiful wooden glasses!



front man Emmanuel - Sales Manager
Auvergne-Rhône-Alpes sector

From Auvergne and its volcanoes in the snow-capped mountains of the Alps, you should always have a pair of PSIR wooden glasses to protect yourself from the sun.



 mer and cote d'azur
Frédéric - Sales Manager
PACA and Corsica sector

Having sunglasses in the South is essential!



 city of lille with buildings Jean-Michel - Sales Manager
Hauts-de-France sector

This beautiful region needs beautiful PSIR glasses!



 Breton coast with lighthouse

Bruno - Sales Manager
Brittany, Pays de la Loire and Normandy sector

It's not just raining in Brittany so think about PSIR!

 atomium bruxelles belgium Jeremy - Sales Manager
Sector Belgium and Luxembourg

We had to introduce our glasses to our Belgian friends!



 half-timbered houses

Jérôme - Sales Manager
Grand Est sector

The half-timbered houses and the wooden frames clearly go together!


 man smiling full face with glasses Philippe - Sales Manager
South-West Sector

The PSIR brand represents very well the land dear to our South-West!